About Me
Brand Swamy
Business Consultant
Time and time again, life changes. The process is complex — maybe not as complex as the journey from a single molecule to the intricate being we are today, but still, a process. We call it evolution. And it is driven by the survival of the fittest. Lion or deer. Crocodile or jaguar. Human or AI. The fittest is not a fixed being. It evolves — process by process, minute by minute. No swimmer becomes great without diving into the water more times than others. The fastest man on earth is not someone who stays in bed — he hits the ground running more times than the average human. TWB is for everyone who wants to move ahead in this race — against time and tide — for survival. That’s why we follow two streams: Life Stories and Academics. We bring you authentic stories, directly from individuals we believe have made a difference, under the Life Stories segment. Meanwhile, Academics delivers knowledge that sparks transformation. Everything is told in simple, engaging narratives. And yes, we carry no paid stories. Only those we truly endorse. Stories we believe in. Stories we love. Stories we are passionate about. TWB writes what we learn — sometimes from direct sources, sometimes not. We don’t write what you want to hear. We write what we believe is right. Reach? We’re not chasing it. It goes as far as it can. But we believe: True stories will always find readers. Some of our stories will also come in video form — told from the heart by Yours Truly. You may see these stories on our social handles in many formats, but I encourage you to read them. Because words have the power to trigger seismic change. Readers are better learners. So, we’re launching something that will give you a spark in every read. When it reaches you, don’t forget to share your emotion — Love or Loathe.


Brand Swamy aims to do for brands what spring does for cherry trees.
We help brands blossom. We help brand blossom and we could not tempt Pablo Neruda's imagery to define it. We do it every day. But we believe in Newton’s second law of motion: A brand’s acceleration is directly proportional to the net external force acting on it and inversely proportional to its mass. That’s how we increase acceleration - speed of growth - by decreasing the mass - the organisational and communication clutters.