Blog

Part 1 — Marketing Tip / Style The Discount Hack So, let’s just imagine a plain white t-shirt — no fancy logos, no interesting graphics — just a plain t-shirt that costs ₹250. But brands don’t just say they sell it at a 10% discount and offer it at ₹225. What they do instead is increase the original price to ₹275, and then sell it at a 10% discount, making the discounted price ₹250, giving them a justified perception among purchasers. Part 2 — Brand Story The Failed McWhopper

Part 1 — Marketing Tip / Style Mentions Increase Share of Voice Traditionally, share of market is directly proportional to share of voice. On digital platforms, share of voice can be calculated by mentions. More mentions mean more share of voice. Moreover, when you are seen with people who are recognized, your visibility and trust increase. Both result in a better share of voice. Hence, improve your associations or partnerships with people who are one step ahead on the ladder

Part 1 — Marketing Tip / Style Bring Technology to Emotions Most brands usually say: we have a 16-megapixel camera, an A18 chip, and an OLED display . But that is not the correct approach—not at all. When brands want to showcase new features or promote their products, they don’t just list specifications. Instead, they connect those features to real-life moments. Let me give you an example: If a brand wants to promote the camera of a new phone, do they simply slap an image of

Part 1 — Marketing Tip / Style Simplicity in the Product This strategy is most famously used by the tech giant Apple Inc.. It strips away distractions and removes things that don’t matter. In many cases, complexity is hidden behind the professional simplicity we know and love. Apple is widely recognized for doing this exceptionally well. The clean aesthetic that accompanies its products creates a sense of professionalism even before using the product itself. Part 2 — Brand St

Part 1 — Marketing Tip / Style Framing the Customer When you do ads, articles, and whatnot, frame the customer as the hero, not the side character. Let me explain with a small example. Batman and Lucius Fox. Fox creates the equipment (you), and Batman uses it for his greater glory. You should always frame your customer as the main character, and not yourselves! Part 2 — Brand Story The company started in 2004 in China by a man of great vision called Tony Chen. At the start of

Part 1 — Marketing Tip / Style Speak to One This strategy focuses on addressing the problems of a single person rather than an entire nation. When you speak to one individual, readers or viewers feel a stronger emotional connection. It gives your message a human point of view. People are naturally more interested in something that feels personally directed at them than in something broadly targeted at a large, diverse group. Different brands use this approach effectively. The

Part 1 — Marketing Tip / Style Authority Borrowing Borrow the face of a famous person to promote your product — especially someone who is already saying good things about it. Personally, I would believe an ad featuring Bill Gates more than one featuring an unknown model. But choosing the right person matters. Don’t put Steve Jobs in a gutter advertisement — unless there’s a meaningful connection between the two. Authority works only when it is relevant. Part 2 — Brand Story T

Part 1 — Marketing Tip / Style  The Signboard Technique I travel quite a bit, and every time I go somewhere, I get hungry fast. Once, my sister had some chewing gum and ended up with a stomach ache. By now, I’ve adapted to almost every kind of food — so I survived! We were looking for a petrol pump, but we couldn’t find one. I was starting to get hungry too. The second we saw a hotel, we stopped there — not because of its cozy look, but because of the sign underneath the hote

Part 1 — Marketing Tip / Style Make Enemies I mean really—what’s the fun if there isn’t any competition? A market without competitors or “villains” usually means that the market is not exciting, not growing, or simply not selling. The best strategy is to position yourself clearly and give people reasons why you are better. Those reasons can be anything you want—“boring alternatives,” “bad software,” “poor service,” or whatever fits your space. Just remember the old saying: “

Part 1 — Marketing Tip / Style Patience as Strategy Brands do not grow as soon as they are made. They take time to grow into the amazing legends they become. Apple didn’t start as the tech giant we know today, and they didn’t create failure-coloured phones like the orange iPhone 17. Samsung didn’t start as a giant like it is today either—it started out small, but then became what you call a smash hit! So, the lesson is: do not rush the beginning. It will come—trust the proces

Part 1 — Marketing Tip / Style Marketing Strategy: Focus on One Platform Instead of posting the same content across hundreds of social media platforms, focus on one primary website or platform where most people are active. As of 2025, Facebook has been one of the most widely used social media platforms globally. While trends and user behavior change over time, we recommend focusing on platforms such as Instagram, LinkedIn, and Facebook  itself. The key idea is simple: do not

Part 1 — Marketing Tip / Style Marketing Strategy: Tricks Many brands, such as Swiggy (more specifically Swiggy Instamart), offer free delivery on purchases over ₹299 . This subtly nudges customers to spend more  just to qualify for free delivery. In a way, it’s a form of manipulation— profit through tricking , you could say. Interestingly, the delivery fee itself is usually quite small, often not even half the total value of the purchase , yet the psychological pull of “fre

Part 1 — Marketing Tip / Style Create a Category for Victory Once you join an industry, don’t start doing the most random things. Many people say that creating many things is the way forward—but I say otherwise. Create a category that, once you enter it, you instantly dominate. When giant brands entered their industries, they focused on one clear topic or category—and owned it. Part 2 — Brand Story Why Nokia Died Nokia was—and still is—a simple, powerful mobile brand, even in

Part 1 — Marketing Tip / Style The “Challenger” Start a ten-day challenge where fans can join. It can be anything, like “run two hundred kilometers in a day to get our most premium sports shoes” or something like that. It brings great fame and popularity to your brand. Remember back in 2018 when everyone tried to survive 24 hours in a Walmart store? Yes, something like that! Even though the Walmart trend was an insane social media phenomenon and was often led by mischievousne

Part 1 — Marketing Tip / Style Instead of being loud, noisy, and, well, unprofessional, you should be the exact opposite—vice versa, we may say. The main idea is to be silent and have an interest-seeking manner. Whenever someone sees your brand—or in some cases, “brands”—they must feel a certain aura about it. A certain interest. A certain silence. A certain courage. Part 2 — Brand Story Sport for all! It all began with a simple yet powerful idea. In 1976, Michel Leclercq , a

Part 1 — Marketing Tip / Style Let someone else do it for you. When I say that, I don’t mean literally giving ownership to someone else. It means letting someone else do the talking! You yourselves don’t say your product is amazing; instead, let someone else talk good about your brand. Nike doesn’t say their products are spectacular—the athletes do! Apple doesn’t brag about their specs being great; they let the camera and videographers do the talking. It boosts your brand p

Part 1 — Marketing Tip / Style The Icon Sound Cue Ever opened up Netflix and heard that iconic “tudum,” or the small song that plays when you open the new JioHotstar? This is an iconic sound effect that will instantly remind the listener of your brand. Iconic. Memorable. Simple. Fun! Part 2 — Brand Story The Front of Frontech! The foundation for Frontech was laid by Momluk Sabir Ahmed. They created Frontech with a vision to become a head leader in IoT, robotics, and automatio

Part 1 — Marketing Tip / Style “The Anti-Perfectionist” Most brands show their product, but not the process! Revealing videos of your employees working is common practice. But no one thinks of the rough sketches and ideas scribbled on writing pads and rough, scumbled papers. This helps viewers see the human side of our work, whether it be posters, magazines, designs, and more. Part 2 — Brand Story From Unskippable to Skippable The story of... oh, skip it! It was the mid-2000s

Part 1 — Marketing Tip / Style Sell the lifestyle, not the product! People don’t buy products — they buy the identity that comes with them. They imagine the benefits, the status, the feeling of owning it, long before they think about the product itself. A great product creates a world the buyer can see themselves in. Harley-Davidson doesn’t just build motorbikes — it sells rebellion and freedom. Apple doesn’t brag about titanium; it sells creativity and craftsmanship. And on

Part 1: Marketing tip / Strategy The micro-logo: Okay, so listen to me. This is a small yet noticeable, attractive, and easily remembered marketing style. Add something like a small anthem, tagline or icon somewhere in all your creatives. Be it on the side or in the middle. Unlike last week’s edition, you can keep it anywhere, even changing the color if you want to. That is how overpowered this marketing style is. PART 2 - Brand Story Kalyan Group Back in the early 1900s, in