Market Verb Newsletter 18 (Feb 09-16)

Part 1 — Marketing Tip / Style

Marketing Strategy: Focus on One Platform

Instead of posting the same content across hundreds of social media platforms, focus on one primary website or platform where most people are active.

As of 2025, Facebook has been one of the most widely used social media platforms globally. While trends and user behavior change over time, we recommend focusing on platforms such as Instagram, LinkedIn, and Facebook itself.

The key idea is simple: do not spread yourself thin. Focus on mastering one platform, build consistency, and grow from there.

Good luck — just focus on a single platform. Thank you.

Part 2 — Brand Story

The Fall of BlackBerry

BlackBerry was once one of the world’s leading tech companies, ruling the market with its physical keyboard and strong security.

Entrepreneurs, politicians, architects — everyone was using a BlackBerry.

But in 2007, everything changed. Apple released the iPhone with a superior touchscreen experience. Like Nokia, BlackBerry showed too much ego and clung to its physical keyboard instead of evolving with the market.

That wasn’t their only problem. While tech giants like Apple and Android continuously improved their software ecosystems, BlackBerry failed to keep up.

Eventually, BlackBerry went out of fashion and slowly faded away.

Good night, soldier.

Part 3 — Two Great Books

The Psychology of Money – by Morgan Housel

Money success is driven more by mindset, patience, and risk management than intelligence. The book shows how emotional decisions, compounding, and long-term thinking shape wealth.

Rich Dad Poor Dad – by Robert Kiyosaki

This book contrasts two financial mindsets and teaches that building assets, financial education, and entrepreneurship matter more than job security and traditional schooling when it comes to becoming rich.

Part 4: Two Great Voices

“Network marketing is the fastest-growing business model in the world today.”— Robert Kiyosaki

“If your business is not on the Internet, then your business will be out of business.”— Bill Gates

Part 5 — This Week’s Actionable

Exclusivity

Post special content — such as a 50% off coupon — on one of your least productive social media pages and observe what happens.

People are naturally drawn to exclusivity. When something feels limited or hidden, engagement spikes. Your account can see a sudden boost in views and interactions.

One important tip:

Make sure to mention elsewhere that the coupon is available on that page — otherwise, no one will know it exists.

It works.