Whatz truth Weekly Newsletter

Edition 3

The arrow in the Amazon logo shows that they have everything from A to Z! What’z the truth?

The arrow that goes from the A to the Z is a clear reference to the fact that Amazon has everything from A to Z. It also shows that the customer is always happy with the outcome of an Amazon purchase.

The discount hack lures the target into spending more money at a discount! What’z the truth?

Yes, it does lure the target into spending more. Here is a trick that shows how brands lure you into buying a product at a discounted price while still making you pay close to the original price.

So, here is what they do. Is it manipulative? Yes. But is it interesting? Also yes.

If the actual price of a product is $40, they may list the price as, let’s say, $50, and then give a 10% discount. This makes the customer feel like they are getting a massive discount without realizing that they are still paying close to the original price.

The Pepsi scary Halloween ad was a compliment to Coca-Cola for being the superior drink. What’z the truth?

No, that was not the point of Pepsi’s scary Halloween ad. The ad showed a Pepsi can wearing a red Coca-Cola cape on its shoulders. It represented Coca-Cola as the “scary villain,” taking a playful dig at the brand and portraying Pepsi as superior to Coca-Cola.