Market Verb Newsletter 12 (Dec 22-31)

Part 1 — Marketing Tip / Style

The Icon Sound Cue

Ever opened up Netflix and heard that iconic “tudum,” or the small song that plays when you open the new JioHotstar? This is an iconic sound effect that will instantly remind the listener of your brand. Iconic. Memorable. Simple. Fun!

Part 2 — Brand Story

The Front of Frontech!

The foundation for Frontech was laid by Momluk Sabir Ahmed. They created Frontech with a vision to become a head leader in IoT, robotics, and automation. The company reached a turning point when Redwan Ferdous joined — a leader in the very domains the company aimed to master.

Another major turning point was when Munir Hasan, Maherul Azam Koreshi, and Mahrusha Momluk came together.

The rest is history!

Part 3 — Two Great Books

The Bezos Letters – by Steve Anderson

The Bezos Letters by Steve Anderson (with Karen Anderson) explains how Jeff Bezos’ principles — customer obsession, bold experiments, and long-term thinking — built Amazon’s explosive growth.

IDEAFLOW – by Jeremy Utley and Perry Klebahn

Ideaflow by Jeremy Utley and Perry Klebahn shows that breakthrough creativity comes from generating a high volume of ideas consistently, not waiting for rare flashes of genius.

Part 4: Two Great Voices

“Simplicity is the ultimate sophistication.” — Walter Isaacson

  Play by the rules, but be ferocious. — Phil Knight

Part 5 — This Week’s Actionable

Go do nothing — go change everything:

Run a small timer — 24 hours, 48 hours, 67 hours, whatever — but in that short period of time, release content, reels, posts, lives, programs, and whatnot that disrupts or is different from your normal style. It will pop! Trust me!