Market Verb Newsletter 26 (Apr 16-Apr 22)

Mar 25
2 min read

Part 1 — Marketing Tip / Style

Bring Technology to Emotions

Most brands usually say: we have a 16-megapixel camera, an A18 chip, and an OLED display. But that is not the correct approach—not at all.

When brands want to showcase new features or promote their products, they don’t just list specifications. Instead, they connect those features to real-life moments.

Let me give you an example:

If a brand wants to promote the camera of a new phone, do they simply slap an image of the phone and write “New 16-megapixel camera”? No, they don’t.

They show celebrations. They show travelers. They show memories.

Because people don’t buy features—they buy the emotions those features create.

Part 2 — Brand Story

The “N” in Nutella

Have you ever wondered why the “N” in Nutella is black? Of course you have. Anyone who has seen a Nutella jar has likely noticed it—and so did I.

Back in the 1960s, after his father’s death, Michele Ferrero took over the business and rebranded it.

He wanted a logo that would stand out globally. Initially, he chose an all-red logo for its bold and attention-grabbing nature.

However, many brands at the time were already using red.

Instead of stepping back out of fear of similarity or legal issues, he made a subtle yet powerful change—he kept the red but turned only the “N” black.

That small change sparked curiosity and strengthened the brand’s identity.

“Life is better when you have Nutella.”

Part 3 — Two Great Books

The Hard Thing About Hard Things – by Ben Horowitz

This book teaches you how to lead and keep moving forward—even in the most difficult situations.It reminds you that there are no easy answers in life or business.

Make Epic Money –by Ankur Warikoo

This book explains how to spend, grow, and save money the right way—without overcomplicating it.

Part 4: Two Great Voices

“Your brand is what other people say about you when you’re not in the room.”—Jeff Bezos, Founder and Executive Chairman of Amazon

“Marketing is about values. This is a very complicated world… and we’re not going to get a chance to get people to remember much about us. So we have to be really clear about what we want them to know about us.” —Steve Jobs,co-founder, chairman, and CEO of Apple Inc