Market Verb Newsletter 23 (Mar 23-Mar 31)

Part 1 — Marketing Tip / Style

Speak to One

This strategy focuses on addressing the problems of a single person rather than an entire nation. When you speak to one individual, readers or viewers feel a stronger emotional connection. It gives your message a human point of view. People are naturally more interested in something that feels personally directed at them than in something broadly targeted at a large, diverse group.

Different brands use this approach effectively. The most notable examples in India are Swiggy and Zomato. Both brands highlight relatable human problems on their delivery boxes. The messages are funny, witty, and slightly wacky—making customers feel personally understood.

Part 2 — Brand Story

The Mac Problem

There’s a common belief that the Mac cannot — or will never — handle gaming properly. It can barely run many high-end games.

But why?

Its chips, software, and hardware are top-class — arguably among the best in the world.

It’s not because Macs are extremely thin and cannot fit high-end gaming components inside, as many people assume.

It’s because that’s not what they were designed for.

The MacBook was built for creativity, not high-end gaming. It excels in writing (I would personally prefer a Mac over Windows for writing), editing, designing, and delivering exceptional battery life.

There’s another reason:

Most game developers design and code their games primarily for Windows, not macOS. Because the Mac gaming market is relatively small, developers either create poorly optimized versions or choose not to develop for macOS at all.

Still, in my opinion, the Mac remains one of the greatest laptops for creative professionals.

Part 3 — Two Great Books

The Psychology of Money –by Morgan Housel

The core idea is simple: people struggle with money not because they lack intelligence, but because of emotions, habits, and behavioral biases.

The Art of Spending Money –by John R. Toms

Spend intentionally on what truly matters. Use money to buy meaningful experiences and happiness — not unnecessary clutter.

Part 4: Two Great Voices

“The Web does not just connect machines, it connects people.”— Tim Berners-Lee,Director of W3C

“Focus on the customer and everything else will follow.”— Sachin Bansal, Founder of Flipkart

Part 5 — This Week’s Actionable

Hold Weekly Programs

Organize weekly programs where only a select group of people can attend on a specific day.

This creates exclusivity. Exclusivity builds desirability.

When access is limited, people feel a sense of aspiration — even a healthy level of envy — which increases demand and engagement.