Market Verb Newsletter 19 (Feb 16-25)

Part 1 — Marketing Tip / Style

Patience as Strategy

Brands do not grow as soon as they are made. They take time to grow into the amazing legends they become. Apple didn’t start as the tech giant we know today, and they didn’t create failure-coloured phones like the orange iPhone 17.

Samsung didn’t start as a giant like it is today either—it started out small, but then became what you call a smash hit!

So, the lesson is: do not rush the beginning.

It will come—trust the process!

Part 2 — Brand Story

Back then, laptops were bulkier than bricks. They were loud, slow, and took forever to turn on. But Apple thought otherwise.

They decided to make a fast, professional, simple, and elegant kind of laptop. You were not ready for the laptop—the laptop was ready for you! The second you turned it on, it would start instantly, as though it had never even turned off.

Slowly, cafés started glowing with glowing Apple logos.

A small gem in the vast world of technology. It instantly became the favourite tool of designers, writers, and planners.

Part 3 — Two Great Books

Designing Brand Identity – by Alina Wheeler

A practical playbook that shows how to build clear, consistent, and memorable brands by aligning strategy, design, and storytelling—basically, how to make a brand look good and make sense.

A Designer’s Research Manual – by Jenn and Ken Visocky O’Grady

A hands-on guide that teaches designers how to use research—people, context, and data—to make smarter, evidence-based design decisions instead of guessing and hoping.

Part 4: Two Great Voices

“The most successful people I know are constantly learning—things change, and if you don’t adapt, you fall behind.”— Sam Altman – CEO of OpenAI

“The biggest risk is not taking any risk… in a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”— Mark Zuckerberg, Founder Facebook

Part 5 — This Week’s Actionable

This week’s actionable is to do nothing. Literally nothing—do nothing and see whether something decreases. No posts, reels, or appearances. Tell all your staff to go home and sleep, and then at the end see whether you succeed or end up on the streets.

No hate here—just doing my job.