Newsletter 4 - October 22-29

Brand Swamy
Oct 18, 2025
2 min read

PART 1 –Strategy

Marketing Style or Tip

Sell the outcome, not the product.

Okay, listen to me: When people buy coffee, they’re buying the caffeine boost it provides. When they buy a book, they’re buying knowledge.

Instead of promoting the product, promote the profit! It could be as simple as showing a man saying your product is wonderful, tasty, or life-changing. Sell the outcome — positive or negative — not the product itself.

PART 2 – Brand Story

From a Dream to Others’ Dreams

It all started with a dream — not to build a robot, but to build understanding. In 2015, a small team at OpenAI believed that if machines could truly learn language, they could learn anything.

Years of experiments, sleepless nights, and countless lines of code later, something amazing happened —a model that didn’t just process words, it felt the rhythm of human thought.

That model was GPT. And in 2022, the world met ChatGPT.

For the first time, people could speak to a machine that actually spoke back. It could write your essay, tell your story, explain your math, or just keep you company on a quiet night.

Soon, millions were using it — students, creators, entrepreneurs, dreamers. Across the world, people discovered a new power: their ideas, multiplied by AI.

What began as an experiment became a movement — proof that language could be the bridge between humans and machines.

Part- 3

Two Good Books

1. Legends and Soles - by Sonny Vaccaro

Sonny Vaccaro’s memoir about his rise in the world of sports marketing — from discovering Michael Jordan to fighting for athletes’ rights — peeling back the untold stories behind the sneaker game.

2. Ad Man, Mad Man - by Prahlad Kakar

A vivid memoir by Indian advertising legend Prahlad Kakar, chronicling his wild, boundary-pushing journey through ad films, big campaigns, creative risks, and a life lived entirely on his own terms.

Part 4