Market Verb Newsletter  13 (Jan 01-07)

Dec 19, 2025
2 min read

Part 1 — Marketing Tip / Style

Let someone else do it for you.

When I say that, I don’t mean literally giving ownership to someone else.

It means letting someone else do the talking! You yourselves don’t say your product is amazing; instead, let someone else talk good about your brand.

Nike doesn’t say their products are spectacular—the athletes do! Apple doesn’t brag about their specs being great; they let the camera and videographers do the talking. It boosts your brand publicity and the perceived effectiveness of the product.

Part 2 — Brand Story

Marvel: The hero of the heroes

Founded in 1939, Marvel quickly rose to become one of the greatest comic agencies back then and now. Some of their most popular early characters were Captain America and the Human Torch! They brought the human side to fictional characters in a way that stuck with all of us. Under the influence of Stan Lee, they became even more popular as they made it possible for readers to emotionally connect with the characters.

But then tragedy struck.

They were stuck in a crisis—bankruptcy!

After rebooting in the extremely late ’90s, they created spectacular characters such as Iron Man and Spider-Man.

But then they took a risk others would often be scared to take. They bet everything they had left on storytelling and started the MCU—the Marvel Cinematic Universe.

And the rest is history.