Newsletter  7 (Nov 16-22)

Brand Swamy
Nov 7, 2025
2 min read

Part 1: Strategy

Marketing Style/Tip

The One-Time Release

This strategy was most recently used by tech giant Apple — and it was both a success and a failure. They introduced a new Cosmic Orange colour for their iPhones. It was a success because over a million units were sold worldwide (a relatively small number for Apple).

However, it was also seen as a failure because this was reportedly the last time Apple experimented outside its usual muted colour palette. The reason? The phone’s back panel was extremely prone to scratches. As a result, Apple decided not to produce more coloured variants like this one.

PART 2 - Brand Story

The Story of the Spread in a Sheet — Excel

Microsoft Excel is one of the most efficient tools of the modern financial era — truly the best friend of accountants and finance professionals. Its journey is a testament to adaptability and empowerment.

Launched in 1985, Excel was designed to challenge competitors like Lotus 1-2-3. It stood out for its user-friendly interface and powerful features, setting new standards in data management and analysis.

Its introduction revolutionized Microsoft, turning Excel into a symbol of unbiased data analysis, financial precision, and productivity.

In the end, Excel didn’t just make history — it created it.

Part 3: Two Great Books

1. Sing Your Name Out Loud — Jason Derulo

A guide to building confidence, owning your identity, and amplifying your voice to create opportunities and impact.

2. Marketing Mixology — Ambi Parameswaran

A practical guide that blends the four essential ingredients of marketing — understanding consumers, building strong brands, mastering communication, and driving sales — to help professionals thrive in today’s dynamic marketplace.