Newsletter- 5 ( November 1-7)

PART 1

MARKETING TIP / MARKETING

STYLE REVERSE THE SPOTLIGHT!

Ok, listen to me — instead of saying “we make the best pens or notebooks” or “we are the best” or whatever, make your customer understand your brand even from a mile away! Say something that makes your customers feel like they’re the ones being advertised, instead of the product. This will inevitably make your customers feel a certain connection towards your product or brand.

PART 2

BRAND STORY

It was 1941, and a Swiss engineer named George de Mestral went hiking with his companion — his dog. When he got home hours later, he found tiny burrs sticking stubbornly to his socks and his dog's fur. Normal people would have been annoyed and brushed them off. But the Swiss engineer looked at them through a microscope.

What he saw was brilliant — each burr had tiny hooks that clung to the loops in his dog’s fur and the fabric of his socks. Inspired by nature itself, he experimented with many materials until, at last, he invented Velcro — a mix of velvet and crochet. People laughed at his idea, dismissing it as trivial, but soon enough, it became revolutionary. Astronauts used it to keep things from floating away, and later it found its way into everyone’s hands.

It became insanely popular — people used it everywhere, from jackets to shoes to planes. What began as burrs on socks and the fur of a dog became a remarkable innovation that transformed everyday life. It’s a reminder that even life’s little annoyances can inspire great innovations for humanity.

PART 3

TWO GOOD BOOKS

The Great Game of Business — by Jack Stack

Jack Stack shows how open-book management turns employees into entrepreneurs by sharing company finances openly. It’s all about teamwork, transparency, and making business feel like a game everyone can win.

The Diary of a CEO — by Steven Bartlett Steven

Bartlett unpacks the lessons from his entrepreneurial journey and podcast guests, revealing how success starts with mastering yourself. It’s part memoir, part manual for building a life that matters.

PART 4

TWO GREAT VOICES

“Every time I reduce the price of the car by one dollar, I get one thousand new buyers.”— Henry Ford

“Always deliver more than expected.”— Larry Page

PART 5

THIS WEEK’S ACTIONABLE

THE BEFORE COFFEE EFFECT

Wake up in the morning, and before drinking your coffee, read one of your posts or ads. Then, after drinking it, read it again.

But what’s the point? Let me tell you — sit down.

If you could understand it before drinking the coffee — the copy is perfect , But if you could not, it’s way too complex.

You need to simplify it. It’s compulsory.