Faisal Cheeran’s session on Selling Creatively focused on the human side of sales. As the CEO of IFA Home, he brought a business-minded but relationship-first perspective to a topic that often gets reduced to numbers alone.

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He explained how creative selling depends on trust, empathy, and the ability to present value in ways that feel relevant to the customer. For founders, that meant moving beyond scripts and toward genuine connection.

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​He distilled his philosophy of constant content to one sentence: Shamelessly copy, customise, paste!

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His session also had a strong narrative edge. Sales becomes more effective when it tells a story the customer can see themselves in, and Faisal’s talk reinforced that principle clearly.

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