U S Kutty’s talk on PR in the Age of Digital brought a veteran’s perspective to modern reputation building. With deep experience in communications and operations, he explained how public relations has evolved into a more immediate, more visible, and more strategic discipline.

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His session helped founders see PR not as a support function, but as a growth tool that shapes credibility, awareness, and trust. In a digital-first environment, every message can influence brand perception faster than ever.

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From a storytelling standpoint, PR helps a brand’s narrative reach farther and land stronger. Kutty’s insights showed that good communication is not just heard; it is remembered and repeated.

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