Artfulness in Business Communication
Art, Business, and You: The Hidden Power Behind Brands People Remember
Saji K
Saji K’s session on Artfulness in Business Communication stood out because it connected creativity directly to business value. As the force behind Kerala’s first narrative agency, he brought a storyteller’s mindset into a founder’s forum.
He showed how communication becomes more powerful when it is vivid, human, and memorable.
For businesses that want to rise above the noise, his message was clear: the way you speak about your work shapes how people remember it. And to get the tone right, you have to let your mind loose in creativity from time to time.
That is exactly where narrative marketing begins. Saji’s session reinforced that brands are not built only with products and services, but with language that gives them a distinct voice.
