Building Brands Online
Founder’s Diary: The Digital Playbook Founders Wish They Had Earlier
Arun K Murali
Arun K Murali’s session on Building Brands Online offered a practical view of digital brand-building from a founder who has seen setbacks and scaled again. As the founder of Trademax Academy, he brought both resilience and execution into the room.
He spoke about how businesses can establish a strong online presence through clarity, consistency, and platform-led visibility, through valuable insights he gained from a string of failures that literally made him an “overnight success”.
For founders, the value of the session lay in its directness: digital branding is not just design, it is a disciplined growth process.
His story adds narrative depth to the brand journey. A founder who rebuilds and grows again naturally embodies the kind of authenticity audiences respond to.
