About the Course
CYCLODIKKAL MOVE WITH BRAND SWAMY
Presented by Velo Skin PPF | Hosted by IFA | With Brand Swamy
Thrissur | October 2026 | Date to be announced
What if your next business insight comes not from a boardroom, but from the road?
Cyclodikkal Move with Brand Swamy is an experiential business journey created especially for business owners, entrepreneurs, founders, and leaders who are ready to step away from their usual routines, connect with fellow business minds, and experience learning in a completely different way.
This October, join Brand Swamy and a community of business owners on a cycling journey through Thrissur, starting with the Thrissur Round and finishing at the IFA Showroom.
It is not a race.
It is not a classroom.
It is a journey where the road becomes the learning space.
WHY CYCLODIKKAL MOVE?
Running a business is a journey too.
There are climbs that demand effort, turns that require quick decisions, stretches that test patience, and moments when you simply have to keep moving.
Cycling brings these experiences to life.
Through Cyclodikkal Move, participants get an opportunity to reflect on the parallels between cycling and business:
Balance – staying steady while managing competing priorities
Endurance – continuing through difficult phases of business
Consistency – understanding that sustainable growth takes time
Adaptability – responding to changing roads and changing markets
Momentum – knowing when and how to keep moving forward
Resilience – recovering when the journey does not go as planned
MORE THAN A CYCLING EVENT
Cyclodikkal Move is designed as an experiential learning and networking experience for business owners.
Along the journey, participants can:
Connect With Fellow Entrepreneurs
Meet business owners from different industries and backgrounds and exchange experiences, ideas, challenges, and perspectives.
Step Away From the Routine
Take a break from meetings, screens, targets, and everyday business pressures to experience a different environment for reflection and interaction.
Learn Through Experience
Instead of sitting through a conventional lecture, experience business concepts through movement, conversations, challenges, and the journey itself.
Gain Fresh Business Perspectives
Sometimes changing your surroundings can change the way you look at a problem. The ride creates space for new thoughts and conversations.
Experience Brand Swamy's Approach
Brand Swamy uses real-life experiences and unconventional situations to create business insights around branding, entrepreneurship, leadership, customer thinking, and business growth.
MEET YOUR MENTOR
Brand Swamy
Business Mentor | Brand Strategist | Experiential Learning Facilitator
Brand Swamy believes that some of the most valuable business lessons are found in real-life experiences.
Known for his unconventional mentoring style, he transforms everyday situations into insights on business, branding, entrepreneurship, leadership, customer acquisition, and growth.
With Cyclodikkal Move, that philosophy moves beyond the boardroom.
The road becomes the classroom.
The ride becomes the experience.
And every challenge becomes an opportunity to think differently.
SPECIAL PRESENCE
Fayis Asraf Ali
International Cyclist | Event Ambassador
An accomplished international cyclist, Fayis Asraf Ali brings the perspective of someone who understands what it takes to undertake long journeys, face challenges, maintain discipline, and keep moving towards a destination.
As the Event Ambassador, Fayis adds a unique dimension to Cyclodikkal Move—connecting the mindset of endurance cycling with the realities of long-term business journeys.
His presence reinforces one of the central ideas of the event:
The journey matters as much as the destination.
WHO SHOULD JOIN?
Cyclodikkal Move is primarily for:
Business Owners | Founders | Entrepreneurs | CEOs | Business Leaders | Senior Professionals
If you enjoy cycling, business conversations, experiential learning, or simply want to meet people who are building businesses of their own, this experience is designed for you.
THIS IS YOUR RIDE. COME PREPARED.
Bringing your own cycle is mandatory.
Every participant must bring their own cycle in proper working condition along with the necessary cycling and personal safety equipment.
Participants should bring:
Own cycle
Helmet – mandatory
Cycling gloves
Comfortable cycling attire
Suitable footwear
Water bottle / hydration essentials
Basic cycle repair and puncture essentials
Personal safety accessories
Any personal medication or individual requirements
Please ensure your cycle is serviced and road-ready before the event.
THE JOURNEY
START
Thrissur Round
↓
RIDE
Cycling • Conversations • Connections • Experiences
↓
DESTINATION
IFA Showroom, Thrissur
The destination may be fixed, but the real experience is everything that happens along the way.
Your Instructor
Brand Swamy
Brand Swamy is a business mentor, brand strategist, and experiential learning facilitator with over two decades of experience in advertising, branding, marketing, and business transformation.
Known for his unconventional approach to business mentoring, Brand Swamy believes that meaningful learning does not always happen inside a classroom. He uses real-life situations, conversations, challenges, and experiences to help business owners look at their businesses from a different perspective.
Through his mentoring, he brings together insights on branding, entrepreneurship, leadership, customer understanding, marketing, and business growth, encouraging founders to question conventional thinking and make more informed business decisions.
With Cyclodikkal Move, Brand Swamy takes this philosophy beyond the boardroom. The cycling journey becomes a platform to explore how consistency, endurance, balance, discipline, resilience, and continuous forward movement can relate to the realities of building and growing a business.
For the participants, it is not just a ride with a mentor—it is an opportunity to experience, reflect, connect, and learn while moving forward together.
