About the Course
CYCLODIKKAL MOVE WITH BRAND SWAMY
An Experiential Business Journey on Two Wheels
Presented by Velo Skin PPF | Hosted by IFA | With Brand Swamy
Cyclodikkal Move with Brand Swamy is a unique experiential learning initiative created especially for business owners, entrepreneurs, founders, and business leaders.
This October, a group of business owners will come together in Thrissur to step away from the usual boardroom environment and experience business learning through a cycling journey. The ride will begin with the Thrissur Round and lead to the IFA Showroom, creating an informal space for conversations, connections, reflection, and learning.
Presented by Velo Skin PPF, the event brings together the worlds of business, cycling, experiential learning, and community. With Brand Swamy leading the experience, participants will explore how the lessons of cycling—balance, endurance, consistency, resilience, discipline, patience, and forward movement—connect with the everyday realities of running and growing a business.
This is not a cycling race or a conventional business seminar. It is a shared experience where the journey itself becomes the classroom.
Why Should Business Owners Be Part of Cyclodikkal Move?
Experience Business Learning Differently
Move beyond presentations and conference rooms. The cycling journey creates an environment where business conversations can happen naturally and ideas can emerge through experience.
Connect With Fellow Business Owners
Meet entrepreneurs and business leaders from different backgrounds, exchange experiences, discuss challenges, and build meaningful connections in an informal setting.
Gain Fresh Perspectives
Stepping away from your everyday business environment can create the space to think differently about your business, your challenges, and your next move.
Learn Through the Journey
Cycling offers powerful parallels to entrepreneurship. You need balance to stay steady, endurance to keep going, awareness to navigate the road, and momentum to move forward.
Interact With Brand Swamy
Known for his experiential and unconventional mentoring approach, Brand Swamy transforms everyday experiences into business insights. Cyclodikkal Move gives participants an opportunity to experience this approach outside the traditional classroom.
Build a Community Beyond Business Cards
The shared experience of riding together creates an opportunity to develop genuine relationships with fellow business owners rather than simply exchanging contacts.
Meet the Event Ambassador
Fayis Asraf Ali – International Cyclist
Fayis Asraf Ali, an international cyclist from Kozhikode, Kerala, brings an extraordinary real-world cycling journey to Cyclodikkal Move.
Fayis completed a remarkable solo bicycle expedition from Kerala to London, cycling through 36 countries and covering more than 30,000 kilometres over 450 days. His journey carried messages around peace, sustainability, fitness, health awareness, and resilience. His achievement has also been recognised by the World Book of Records.
His earlier cycling expedition from India to Singapore covered thousands of kilometres across multiple countries, demonstrating his long-standing commitment to endurance cycling and exploration.
For Cyclodikkal Move, Fayis brings something beyond cycling expertise: the perspective of someone who has experienced long journeys, unfamiliar roads, physical challenges, uncertainty, and the discipline required to keep moving towards a destination.
His presence adds another dimension to the experience—connecting the mindset of a long-distance cyclist with the mindset required to build a business over the long term.
The Cyclodikkal Mindset
A business journey, much like a cycling journey, is rarely completely predictable.
There will be climbs, resistance, unexpected turns, moments when you want to slow down, and moments when the road becomes easier.
The question is not only how fast you move.
It is whether you can maintain your balance, keep your momentum, adapt to the road, and continue moving forward.
That is the spirit behind Cyclodikkal Move with Brand Swamy.
Important: Come Prepared to Ride
Cyclodikkal Move is a cycling-based experience. Bringing your own cycle is mandatory for every participant.
Participants must bring:
Their own cycle in proper working condition
Helmet – mandatory
Cycling gloves
Comfortable cycling clothing
Suitable cycling shoes/footwear
Water bottle and hydration essentials
Basic cycle repair/puncture essentials
Any personal safety or riding accessories required
Personal medication or other individual requirements, if applicable
Participants are advised to service and check their cycles before the event and ensure that they are suitable for the planned ride.
Presented by
VELO SKIN PPF
Hosting Partner
IFA Showroom, Thrissur
With
BRAND SWAMY
Event Ambassador
Fayis Asraf Ali – International Cyclist
Thrissur
October – Date to be announced
Thrissur Round → IFA Showroom
Bring your cycle. Bring your business questions.
Leave the boardroom. Start the journey.
Your Instructor
Brandswamy
Brand Swamy is a business mentor, brand strategist, and experiential learning facilitator with over two decades of experience in advertising, branding, marketing, and business transformation.
Known for his unconventional approach to business mentoring, Brand Swamy believes that meaningful learning does not always happen inside a classroom. He uses real-life situations, conversations, challenges, and experiences to help business owners look at their businesses from a different perspective.
Through his mentoring, he brings together insights on branding, entrepreneurship, leadership, customer understanding, marketing, and business growth, encouraging founders to question conventional thinking and make more informed business decisions.
With Cyclodikkal Move, Brand Swamy takes this philosophy beyond the boardroom. The cycling journey becomes a platform to explore how consistency, endurance, balance, discipline, resilience, and continuous forward movement can relate to the realities of building and growing a business.
For the participants, it is not just a ride with a mentor—it is an opportunity to experience, reflect, connect, and learn while moving forward together.
