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PART 1 –Strategy Spread Out Collection This works specifically only for toy brands like LEGO. How classic LEGO spacemen mini figures in...

Part 1 - Strategy The street-level marketing style: Why it works: Just do something fun in public. Flash mobs, giant party crash-outs, or...

Brand Swamy PART 1 - Strategy Scarcity + Exclusivity Marketing Why it works: People value things more when they feel rare or limited. It taps into FOMO (Fear of Missing Out) — a powerful driver that pushes people to act faster, pay more, and brag about being part of a select group. Psychologically, scarcity signals value and exclusivity makes customers feel special. How to use it: Limit quantity (e.g., “Only 100 made” or “Limited edition drop”) Limit time (e.g., “Offer ends i

Most of us know Pavizham Antony as the man behind a brand we eat every day. But there's much more to him than just being another...