Market Verb Newsletter 24 (Apr 01-Apr 08)

Part 1 — Marketing Tip / Style

Framing the Customer

When you do ads, articles, and whatnot, frame the customer as the hero, not the side character.

Let me explain with a small example.

Batman and Lucius Fox. Fox creates the equipment (you), and Batman uses it for his greater glory.

You should always frame your customer as the main character, and not yourselves!

Part 2 — Brand Story

The company started in 2004 in China by a man of great vision called Tony Chen.

At the start of the game, they began by making MP3 players, DVD players, and that kind of retro technology.

They first made their entry into the smartphone industry in 2008 with their first ever smartphone, the Oppo A103, a keypad mobile that focused more on sound and design than anything else.

This was around the time that Apple was creating chaos with the release of a giant, a boss, the small phone that we know and love — the iPhone.

They grew even more in popularity with the ambitious and daring idea of the OPPO N1. They broke through from the bottom to the peak we know today, and the rest is absolute history.

Part 3 — Two Great Books

Brand Leadership –by David A. Aaker

The book explains how companies build powerful brands by making branding the central strategic force of the organization.

Aaker on Branding – David A. Aaker

The book summarizes key principles for creating strong brand equity through clear identity, customer trust, and long-term brand strategy.

Part 4: Two Great Voices

“A brand is a distinguishing name and/or symbol intended to identify the goods or services of one seller and to differentiate them from those of competitors.”— David A. Aaker, Father of Modern Branding

“Most entrepreneurial ideas will sound crazy, stupid, and uneconomic, and then they’ll turn out to be right.”— Reed Hastings (Co-founder of Netflix)

Part 5 — This Week’s Actionable

If you are a renowned brand and are still keeping the same profile on Instagram, your website, or TikTok, change it NOW! There is no way that you are still on the same level as back then. Change your profile from beginner Tom to experienced Jim, in a more elaborated way!

Get ready for a big surprise in the next issue!